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Intelligent event - How's that?

Auditoire Agency and Sila Sveta studio collaborated on the national Mercedes-Benz E-Class Long Wheelbase launch event in China.


Mercedes-Benz E-Class Chinese National Launch from SILA SVETA on Vimeo.



The overall intension for the organizers was to make a smooth and borderless experience for each guest during the event.


Starting from February 2016 the two creative teams developed the whole event concept together.  Robots in the role of hostess, automated bartenders and other know-how's became key elements of the world's first "automatic" presentation.

The main focus of Sila Sveta studio was on the projection show. Following the "Intelligent Event" concept, they designed immersive projection graphics for the 40-meter panoramic setup. The studio produced an opening show in stereo, a dynamic show on a kinetic stage for the reveal moment, interactive video presentations, product talks and many more.


The premiere in Beijing was the first one in a series of events, which were later held in Shanghai, Guangzhou and Chengdu.