Every Event Marketing Resume Needs to Have These Two Items
Event marketing is an ever-growing field, which means that more and more job candidates are applying for positions in this industry. By registering your marketing resume or CV on a career site, you will be able to see all of the different event marketing positions that are available. But in order to truly stand out from the crowd, you will need to distinguish yourself from other candidates.
With 80% of marketers believing live events to be critical to their business’s success, the role of event marketing is more crucial now than ever before, according to Bizzabo. Thus, it is equally crucial for people on the job hunt in the event planning industry to recognize both the demand and competition for the role of marketing. By developing an event marketing resume that showcases the following two items, you can ensure that your application impresses potential employers and lands you the job.
Item #1: Listing Your Past Successful Events
One of the most important parts of any resume is listing your relevant experience. Even if you have all of the skills that you believe an event planner should have, being a marketer means that you know how to actually draw clients and customers to an event in a successful manner. By giving concrete, detailed examples of events that you have planned, marketed and executed, potential employers will see that you are more than just your skills. Some events that will look impressive to potential employers include:
- Black tie galas
- Product launches
- Sales rallies
- Music or film festivals
- Grand openings
- Team building events
- Trade shows
All of these events incorporate some form of marketing to be successful. By showing potential employers that you have planned any number of these types of events in the past, they will be more likely to trust your judgment moving forward.
Item #2: Familiarity with On-trend Technology
Since technology has pervaded basically every industry, potential employers will want to see that you can demonstrate a working knowledge of the latest technologies in event marketing. Instead of listing simple skills like time management and organization on your resume, why not describe some of the software and technologies you use? Nowadays, many event marketers use full event management systems online. This type of software it is extremely useful for event marketers, as they can track potential attendees, promote the function, generate leads, and manage the customers, clients, vendors, and guest list. Listing knowledge of on-trend technologies like management systems on your resume will make you even more appealing to potential employers.
By listing your past planned successes and discussing your familiarity with event technologies, you can ensure that your resume makes you stand out from the crowd of other job candidates when applying for a position in event marketing.